Ripple's XRP Branding Lands at Florida Football Stadium
Ripple's XRP branding is set to appear at Ben Hill Griffin Stadium in Florida, thanks to a multiyear sponsorship deal worth $5 million annually. The agreement, announced on September 4th, covers not just the stadium but also Florida Athletics' digital properties and event signage.
The partnership between Ripple and the University of Florida's intercollegiate sports program is significant, as it marks a major expansion into college athletics for the cryptocurrency company. This move follows a recent rule change by the National Collegiate Athletic Association (NCAA) that permits commercial field advertisements during regular-season football games.
The sponsorship deal represents a longer commitment from Florida, which has previously sold field advertising to Geico for its final two home games of the 2025 season. The university is planning a $1.45 billion renovation of the stadium, targeted for completion before the 2030 football season.