Rural Roots to Crypto Royalty: The Unlikely Rise of Yi He

Yi He is one of the most influential women in cryptocurrency, but few know her story. Born in rural Sichuan Province, western China, she began her journey as a student who sold soft drinks on weekends to support herself. Within two months, she became the top promotion leader at her supermarket.

She eventually quit her job as a television anchor and entered the blockchain industry in 2013 after encountering Bitcoin, which had a profound effect on her: 'It was overwhelmingly enlightening.'

He's had a storied career, co-founding digital asset exchange OKCoin in 2014 and growing its market share by 60 percent during a bear market. She served as Vice President at Yixia Technology before joining Binance in 2017.

At Binance, she took on marketing and growth while CEO CZ focused on technology. The company's user-first philosophy is attributed to her, which emphasizes transparency and responsibility to the community.