SoFi Technologies Ties Up with Kraken in Crypto Partnership

SoFi Technologies, a digital finance platform, has partnered with Payward, parent of Kraken, in a move that could reshape its investment narrative. The partnership links SoFi's Big Business Banking and SoFi Exchange Network with Kraken's trading and prime brokerage platform, giving SoFiUSD a listing on one of the world's largest digital asset venues.

The tie-up adds Kraken Prime liquidity and around-the-clock settlement rails to SoFi's crypto offering. This integration may reinforce the shift toward fee-driven activity if flows build, yet it also raises the bar on risk controls, operational uptime, and regulatory compliance.

SoFi Technologies' narrative projects $7.7 billion in revenue and $1.7 billion in earnings by 2029, assuming 21.6% yearly revenue growth and an increase of about $1.1 billion from $636.3 million today.