Solana Gets Tokenized Stocks and Assets in Pump.fun's Custom Pairs Launch

Pump.fun has announced the launch of Custom Pairs, allowing users to create tokens paired with tokenized stocks and other assets on the Solana blockchain.

The feature enables creators to select a custom pair when launching a token through Pump.fun's website or mobile app. This update expands the range of assets that can be used as quote tokens, according to Pump.fun.

Custom Pairs include partnerships with Sunrise and xStocksFi, which have added 20 asset pairs representing stocks, including Boeing (BA), Alibaba (BABA), Costco (COST), Dell (DELL), Johnson & Johnson (JNJ), Lockheed Martin (LMT), Pfizer (PFE), Rivian (RIVN), Shopify (SHOP) and Snap (SNAP). Other available assets include BULL, DJT, HIMS, IBM, LULU, MGM, QUBT, RBLX, RDDT and UPS.

The platform will direct 50% of revenue generated through Custom Pairs to its programmatic buyback-and-burn smart contract for the PUMP token. Pump.fun's move comes as tokenized equities and other real-world assets continue to expand across Solana and other blockchain networks.