Steak 'n Shake Sees Double-Digit Sales Growth Since Adopting Bitcoin
Steak 'n Shake has seen significant sales growth since adopting Bitcoin as a payment method in May of last year. The burger restaurant franchise reported double-digit same-store sales growth, with an extraordinary quarter that saw franchise-partner same-store sales gain 19%.
The company credits the rise in popularity to the use of the Lightning Network, which allows for cheaper and faster transactions compared to traditional credit card processing fees.
Steak 'n Shake's Chief MAHA Officer Michael Boes previously stated that Bitcoin has become a core driver of the chain's business performance, with customers saving around 50% on processing fees by paying with Bitcoin instead of credit cards.