Strategy CEO Aims to Bring Bitcoin Access to Every Human on Earth
Strategy CEO Phong Le has set his sights on making Bitcoin accessible to all 8 billion people on Earth. To achieve this ambitious goal, he is leveraging his company's suite of securities products to bring Bitcoin exposure to a broader audience.
Strategy, formerly known as MicroStrategy before its rebrand in February 2025, holds approximately 845,050 BTC, which is more than 4% of the entire Bitcoin supply. The company has built a capital structure that allows investors to gain amplified Bitcoin exposure through traditional financial instruments like equity and preferred stock.
Le's strategy focuses on delivering returns to shareholders that exceed Bitcoin's performance by raising capital through equity sales and redeploying it into BTC. Unlike retail holders who obsess over daily price action, Le's team prioritizes cost of capital rather than spot price movements when making decisions around Bitcoin transactions.