Strategy Sells Thousands of Bitcoin as It Shifts Away from Buy-and-Hold Approach

Strategy, the publicly traded technology company that has become a model for other companies in its aggressive Bitcoin accumulation, is now selling some of its massive stockpile.

The company's shift away from its strict buy-and-hold approach began last year when market conditions worsened. CEO Phong Le said Strategy could sell Bitcoin when doing so would benefit shareholders, adding that the goal was to 'never be a net seller' rather than never sell at all.

Strategy introduced its BTC Monetization Program in June, allowing it to sell up to $1.25 billion in Bitcoin to replenish its dollar reserve and fund dividends, interest payments, and share buybacks. The company has since sold 6,948 BTC for roughly $432.5 million this year.

The proceeds from the sales have been used to fund preferred-stock dividends and repurchase STRC shares at a discount. Strategy currently holds more than 840,000 BTC, around $53.6 billion, according to its latest SEC filing on Monday.