Strive Director Buys Shares Amid 86% Decline, Sends Bullish Signal

Strive Director Pierre Rochard made headlines yesterday after purchasing 15,900 shares of Strive, Inc. (ASST) in a SEC Form 4 filing. This move comes on the heels of an 86% decline in share price over the past year, with ASST trading at $13.20 as of August 17, 2026.

The purchase represents Rochard's first direct equity position in Strive and establishes him as a significant insider owner, holding approximately 0.0189% of the company's shares. As the founder of his own Bitcoin firm and a member of Strive's board since spring 2025, Rochard is well-versed in the cryptocurrency space.

Strive operates as an asset management firm focused exclusively on Bitcoin holdings and related digital asset management services. The company has generated $8.80 million in trailing-twelve-month revenue but has reported a net loss of $1.10 billion due to its investment-intensive growth strategy.

Rochard's purchase is seen as a bullish signal by investors, with studies suggesting that insider purchases often predict higher share prices within 30 days. This move comes on the heels of fund giant Vanguard increasing its position in Strive to 1.988 million shares earlier this summer, further boosting investor confidence.

Strive's focus on accumulating and managing Bitcoin has made it one of the fastest-growing corporate holders of the cryptocurrency, with a singular strategic mandate to optimize Bitcoin per share as the primary performance metric.