Strive Eyes Another Preferred Equity Raise as Bitcoin Rises

Strive CEO Matt Cole is hinting at another preferred equity raise if Bitcoin continues to climb. This move would benefit holders of both Strive's common stock, ASST, and its preferred stock, SATA. The company trades on Nasdaq under the ticker ASST and has positioned itself in the Bitcoin treasury lane.

The centerpiece of Strive's financing strategy is SATA, a Variable Rate Series A Perpetual Preferred Stock that currently offers a 13% variable APR dividend. As of June 16, 2026, the company shifted those dividend payments from monthly to daily, improving liquidity for holders.

Strive holds approximately 20,000 BTC as of late July 2026 and has made recent purchases, including 79 BTC at an average price of around $65,723. In January 2026, Strive proposed a $150 million follow-on sale of SATA preferred stock to repay debt and purchase more Bitcoin.

Cole previously oversaw over $70 billion in fixed-income assets at CalPERS, California's public pension fund. He is now signaling that he might revisit this approach if the conditions are right.