Tether Under Fire in $Millions Ad Campaign by Consumers' Protection

A California nonprofit has launched a major advertising campaign to raise concerns about Tether. Consumers' Protection is spending millions on TV ads, billboards, and digital outreach. The campaign centers around a 30-second TV spot that asks: 'Is Tether the next FTX?'

The ad labels Tether the 'go-to cryptocurrency for the world's worst.' The nonprofit cites Tether's lack of a full audit as a key issue.

Billboards will appear in high-profile locations, including Times Square in New York and mobile displays in Washington, DC. A new website accompanies the campaign, featuring stark visuals and links to critical media coverage of Tether.