Trump Family Crypto Venture Tokens Plummet 83%
The Trump family's crypto venture, World Liberty Financial (WLFI), has been experiencing a significant downturn in its token value. The WLFI token peaked at around $0.331 in September 2025 and then fell to around $0.055 on July 31, 2026, a decline of over 83%.
Investors who bought into the project are sitting on massive unrealized losses, with public estimates suggesting that they have lost $674 million by late July 2026. This is largely due to weak demand in secondary markets and waning political appeal for politically branded crypto assets.
The Trump family's involvement in the project has raised questions about governance and token economics, with some critics arguing that the concentration of tokens erodes decentralization. The project has also been criticized for its lack of transparency, particularly regarding private fundraising efforts.