Trump Media Abandons $6 Billion CRO Treasury Plan Amid Market Saturation
Trump Media & Technology Group has scrapped its planned CRO treasury deal with Crypto.com, citing market saturation rather than regulatory concerns. The agreement, originally announced in August 2025, would have created a publicly traded digital asset treasury company focused on acquiring Cronos token CRO. With over $6 billion in funding capacity, the structure was designed to accumulate a significant portion of CRO's circulating supply.
The decision reflects an increasingly crowded treasury market, according to Trump Media's interim CEO Kevin McGurn. He said the companies had mutually terminated the transaction because of prevailing market conditions and changing business priorities.
The planned CRO treasury company would have been separate from Trump Media's existing balance-sheet holding, which was established under a different agreement in September 2025. The token purchase valued at about $105 million at the agreed price of roughly $0.153 per token represented around 2% of CRO's circulating supply at the time.
The retreat extends beyond the treasury company, with Crypto.com stepping away from servicing Yorkville's plans for exchange-traded funds associated with Trump Media's Truth.Fi brand.