Trump Media Abandons CRO Treasury Deal with Crypto.com
Crypto.com and Trump Media Group have mutually ended two partnerships, including a planned publicly traded CRO treasury company. The companies cited 'prevailing market conditions' and 'shifting business and stakeholder priorities' for the decision.
The proposed transaction would have converted Yorkville Acquisition into a digital asset treasury business focused on accumulating CRO, the native token of the Cronos network. Trump Media had also purchased about $105 million worth of CRO in September 2025 as part of its relationship with Crypto.com.
CRO fell by up to 5% following the announcement, reflecting the loss of a potential buyer and publicly traded vehicle that could have created additional demand for the token. The move reduces the scope of the relationship between Trump Media and Crypto.com, but does not represent a full exit from digital assets.