Trump Media Abandons CRO Treasury Plans Amid Market Saturation
Trump Media and Technology Group has scrapped plans for a publicly traded CRO token treasury company and prediction markets on its Truth Social platform. The decision was made due to 'prevailing market conditions and shifting business and stakeholder priorities', according to the company.
The original plan, announced in September 2025, would have created a publicly traded company focused on buying and staking Crypto.com's native CRO token. Trump Media had already purchased $105 million worth of CRO as part of that earlier partnership.
Cronos (CRO) dropped as much as 5% after the termination news broke on Friday. Interim CEO Kevin McGurn told Axios that the digital asset treasury market has become too crowded, which pushed the company to shift its focus back to core operations.