Trump Media Abandons Multibillion-Dollar CRO Treasury Venture with Crypto.com

Trump Media and Crypto.com have mutually terminated their plans to build a multibillion-dollar treasury company centered on CRO token. The companies cited 'prevailing market conditions and shifting business and stakeholder priorities' for the decision.

The Treasury Company was announced in September 2025, aiming to accumulate over 6.3 billion CRO tokens and generate additional returns through staking. However, with the collapse of this plan, Crypto.com will no longer service Yorkville America's planned exchange-traded fund lineup, branded under the Truth.Fi and America First ETF names.

Instead of building native prediction market infrastructure into Truth Social, the companies will pursue a marketing arrangement promoting Crypto.com's existing prediction products to Truth Social's user base. Trump Media still holds approximately 684.4 million CRO tokens purchased in September 2025 for $105 million.

In an interview, Interim CEO Kevin McGurn said that the decision reflects a deliberate narrowing of focus rather than a single failed negotiation. He pointed out market saturation and reduced strategic value of staking as factors contributing to this decision.