Trump Media Boosts Bitcoin Exposure Amid $238M Q2 Loss

Trump Media has reported a net loss of $238 million in Q2, with $190.4 million attributed to unrealized losses across digital assets and equity securities.

The company plans to overhaul its crypto treasury strategy, aiming to preserve long-term exposure to Bitcoin while reducing balance-sheet volatility.

As part of this shift, Trump Media is increasing direct Bitcoin exposure, having purchased additional BTC in July. As of July 31, the company held approximately 14,139 BTC, including pledged assets valued at around $890.5 million.

The new framework will also involve using options to manage Bitcoin volatility and generate premium income, with some deployed to third parties via lending and other yield-generating arrangements.