Trump Media Ditches CRO Treasury Plans Amid Market Turbulence

Trump Media and Technology Group (DJT) is scaling back its cryptocurrency expansion plans after announcing that it will abandon its publicly traded company designed to accumulate Cronos (CRO) tokens as part of its digital asset treasury. The move comes amid tougher market conditions, with the companies citing prevailing market conditions and changing business priorities as reasons for ending the proposed venture.

The initiative, announced during last year's digital asset treasury boom, aimed to establish a publicly traded company that would acquire CRO and generate returns by staking its holdings. Trump Media had already deepened its exposure to Cronos through a partnership with Crypto.com, purchasing approximately $105 million worth of CRO in September 2025.

The companies are also ending a separate arrangement for Crypto.com to provide services for planned Yorkville America exchange-traded funds and reducing plans to integrate Crypto.com-powered prediction markets into Truth Social. Interim CEO Kevin McGurn attributed the shift in strategy to growing saturation in the digital asset treasury market, with Trump Media now placing greater emphasis on its media operations and proposed merger with fusion-energy company TAE Technologies.