Trump Media Scraps $6.4B CRO Treasury Deal Amid Cooling Crypto Market
Trump Media & Technology Group has abandoned its ambitious crypto strategy, scrapping a $6.42 billion CRO treasury deal and scaling back plans for prediction markets in Truth Social.
The company cited 'prevailing market conditions' and shifting priorities as the reason for the reversal, which marks a notable retreat from its earlier push into the digital asset space.
Trump Media retains its existing $105 million CRO purchase and 9,542 BTC holdings, focusing on media operations and data licensing instead. The company's interim CEO, Kevin McGurn, attributed the move to competitive dynamics rather than regulatory concerns.