Truth Social Visitor Numbers Plummet Amid Crypto Holdings Slump
Truth Social, the platform founded by former US President Donald Trump, is facing declining visitor numbers despite its owner's prolific posting and market-moving messages. Monthly visitors have dropped by approximately one-third compared to last year, while rivals like X and Threads are seeing increased traffic.
This discrepancy between Trump's online presence and his platform's user engagement may indicate a structural problem with the way Truth Social operates. The majority of people encounter Trump's views through screenshots and summaries on other networks and news outlets, rather than visiting the platform directly.
As a result, there is limited incentive to visit Truth Social, which offers few features and a smaller social ecosystem compared to its competitors. This lack of engagement has significant business consequences for Trump Media's parent company, which continues to post heavy losses due to a slump in its crypto holdings and negligible advertising revenue.