University of Louisville Brings XRP Cryptocurrency to Basketball Program
University of Louisville Athletics has partnered with Ripple to integrate the XRP cryptocurrency into their basketball program. This multi-year agreement brings XRP branding to Louisville Basketball, starting this season.
XRP is a fast, credible, and efficient cryptocurrency developed in 2012 for global money movement. It settles transactions in 3-5 seconds at a fraction of a cent's cost.
The partnership includes the XRP logo on Denny Crum Court for home games, preserving the court's history alongside XRP branding across men's and women's basketball programs.