US Soccer Seeks Long-Term Success After World Cup

US Soccer Federation CEO JT Batson believes that losing to Belgium in the round of 16 was actually beneficial for the team's development. The federation is now using the momentum from the 2026 World Cup to implement lasting structural changes, aiming to field a team that expects to win future tournaments.

The organization is projecting $397 million in revenue for fiscal 2027, with sponsorship, licensing, and events accounting for roughly $268.7 million of that figure. This represents a record high for US Soccer and is expected to leave the federation with a near $10 million surplus.

Mauricio Pochettino has set his sights on developing the USMNT into a top-tier contender by 2030, which will be co-hosted by Spain, Portugal, and Morocco. To achieve this goal, the federation plans to overhaul youth development pathways and align stakeholders across MLS academies, independent clubs, and the federation itself.

The 2026 World Cup is just one event in a packed calendar for US Soccer, with the 2027 Women's World Cup, the 2028 Los Angeles Olympic Games, and a potential bid to host the 2031 Women's World Cup all on the horizon.