USDC Enters Premier League as Circle Becomes Chelsea FC Sponsor

Circle Internet Group has partnered with Chelsea Football Club as their main shirt sponsor. The partnership brings USDC, a stablecoin issued by Circle, to the Premier League. This is a significant move for the cryptocurrency industry, marking the first time a crypto financial services firm has become the principal front-of-shirt sponsor of a Premier League club.

The exact terms of the deal were not disclosed, but earlier reports suggested that Chelsea had been seeking around £65 million ($88.3 million) per year for the sponsorship slot. The new kit is expected to debut in Chelsea's home match against Brighton on Sunday.