USDC Set for Premier League Debut as Chelsea Shirt Sponsor
Circle's USDC stablecoin is set to become the front-of-shirt sponsor for Chelsea Football Club under a new partnership between the Premier League club and Circle. The agreement, which runs from the 2026/27 season, will see USDC branding feature on shirts worn by Chelsea's men's, women's, and academy teams.
Circle Chief Executive Jeremy Allaire stated that both organizations share a focus on serving communities across national borders, with Chelsea's global audience aligning with Circle's objective of developing accessible digital financial infrastructure.
The partnership is intended to extend beyond shirt sponsorship, with Chelsea and Circle planning to explore broader commercial initiatives. This includes introducing USDC services for supporters or visitors to Stamford Bridge.