USDC Soars as Circle Lands Major Sponsorship Deal with Chelsea FC

Circle's stock surged on August 27 after the company announced a major sponsorship deal with Chelsea Football Club. The partnership will place Circle and USDC branding on Chelsea shirts during the 2026/27 season, giving USDC visibility across several teams.

The share price rebounded from $90.50 to nearly $96 before closing at $94.24. However, premarket weakness on Friday showed investors remained cautious after the intraday rebound.

Circle CEO Jeremy Allaire linked the sponsorship directly to USDC's international use and cross-border payments. The partnership will also introduce Circle across Chelsea's broader global fanbase.