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USDC Takes Centre Stage: Circle Partners with Chelsea Football Club

Guavy AI Editorial Team
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Circle's Internet Group has formed a major partnership with Chelsea Football Club. Starting in the 2026/27 season, USDC branding will appear on the front of Chelsea's men's, women's, and academy shirts.

The deal marks one of the first times that a cryptocurrency company has been featured on the front of a top-tier football club's jerseys. The agreement covers all three teams: men's, women's, and academy kits.

Neither Circle nor Chelsea disclosed financial terms, but reports suggest Chelsea was initially seeking £60-65 million per year for the slot. However, it appears they reduced their asking price to around £45 million.

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