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Vanguard Pours Billions into Bitcoin Treasury Firm

Guavy AI Editorial Team
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BTC
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Vanguard, one of the world's largest asset managers with over $12 trillion in assets under management, has quietly increased its exposure to a company specializing in Bitcoin treasury strategy.

This move is significant because Vanguard had previously declined to launch spot Bitcoin ETFs when they were approved by the SEC in January 2024.

The firm has now increased its stake in Strive Asset Management, an asset management firm founded by Vivek Ramaswamy, whose treasury strategy is partly built around Bitcoin.

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