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WhiteBIT Teams Up with Juventus for Three-Year Partnership

Guavy AI Editorial Team
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WhiteBIT, a cryptocurrency exchange, has partnered with Juventus for three years as the club's Official Cryptocurrency Exchange Partner and Official Sleeve Partner. The collaboration will begin at the FIFA Club World Cup in 2025 and span the 2025/26, 2026/27, and 2027/28 seasons.

The partnership focuses on digital innovation and enhanced fan engagement, including joint initiatives and exclusive digital content for both the men's and women's teams. WhiteBIT will have its logo displayed on the sleeve of Juventus' men's first team jersey.

A new digital platform was launched at Allianz Stadium ahead of the 2025/26 season, offering fans discounts on tickets and memberships via the WhiteBIT Nova debit card. The platform also features personalized cards with Juventus-themed designs.

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