Whitechain Relaunches as Distribution-First Ethereum Layer 2

Whitechain is relaunching as W Group's distribution-first Ethereum Layer 2, focusing on user acquisition and ecosystem distribution for web3 projects.

The platform is backed by W Group and WhiteBIT, with an exchange-powered Ethereum L2 designed to connect on-chain infrastructure with broad user distribution.

Whitechain is shifting the Layer 2 conversation beyond scalability and fees, putting user acquisition at the center of its model.

The relaunch is structured around three tracks for projects at different stages: a Builder Program for early-stage teams, Strategic Ecosystem Deals for established protocols, and Chain Expansion Support for multichain projects.