X Eyes Stablecoin Payments for Creators Amid Platform Redesign

X, a social platform, is exploring the use of stablecoins to pay creators. This move could add blockchain-based payments to the platform as it overhauls its rewards system.

The company is considering USDC, a dollar-backed stablecoin issued by Circle, among other options. However, no final decision has been made on which stablecoin or implementation plan.

This proposal comes as X redesigns its creator payment program, shifting the focus from revenue sharing to original content rewards. Adding stablecoins could provide an alternative way for creators to receive international payments without relying on traditional banking methods.

Stablecoins are digital assets pegged to a fiat currency and have grown in popularity, with a combined market capitalization exceeding $300 billion. Their use extends beyond cryptocurrency trading, with businesses incorporating them into settlement and cross-border transfers.