X Eyes USDC Payments for Creators Amid Revenue Shift

X is exploring USDC stablecoin payments for creators as it winds down its Revenue Sharing program and transitions to an Original Content Rewards system.

The move could strengthen X's position in digital payments and cryptocurrency, giving creators another way to earn from content on the platform.

USDC is a dollar-linked stablecoin designed to minimize price volatility, making it potentially useful for payments. It could also fit into X's broader strategy of building financial functionality directly into the platform.

The end of Revenue Sharing would represent a significant change for creators who have built income streams around the existing system. The new rewards structure could encourage creators to produce more unique material rather than relying on engagement metrics.