X Mulls Stablecoin Payments for Influencers as Revenue Sharing Winds Down

X, the social media platform founded by Elon Musk, is exploring the use of stablecoins to pay content creators. This move comes as the platform winds down its Revenue Sharing program and introduces a new Original Content Rewards Program.

The talks are ongoing between X and Circle, the issuer of USDC, with no confirmed timeline or details on how the payments would work. However, stablecoin collections have already been implemented by Musk's other company, SpaceX, for cross-border Starlink payments.

The use of stablecoins in this context makes sense, as they can settle transactions quickly and at a lower cost than traditional payment rails. This is especially important for small, frequent cross-border payouts that X needs to make to its creators worldwide.