XRP Branding Hits College Football Stadium in $5M Deal
Ripple has signed a multi-year sponsorship deal with the University of Florida's athletic department to place the XRP logo on the football field at Ben Hill Griffin Stadium. The branding push comes as prominent technical analyst Ali Charts floats a $60 long-term price target for XRP.
The partnership, announced September 4 ahead of the 2026 football season, includes event signage, digital properties, and the Gators' website and social media accounts. Ripple will also fund financial and technology education for student-athletes and the wider campus community.
Financial terms were not disclosed, but a person familiar with the negotiations said the deal is valued at roughly $5 million a year, making it one of the largest field sponsorships in college football. The sponsorship does not include any commitment by the university to buy XRP or use it for payments.