XRP Brings Basketball into Its Fold with New Partnership
Ripple has expanded its branding into college sports by partnering with Louisville Athletics. The partnership will feature XRP logos on Denny Crum Court for all home games starting in the 2026-27 season, including men's and women's basketball programs.
The agreement also includes radio coverage of both teams and signage at television broadcasts. Beyond the court, the RPR brand will be displayed throughout the KFC Yum! Promote through center located promotions and in-venue placements.
Ripple's involvement extends beyond branding; it will sponsor financial and technology education programs for Louisville student-athletes and the campus community. These programs aim to explain traditional finance and digital assets, providing students with a broader understanding of both.