XRP Brings Crypto Branding to College Football with Florida Deal
Ripple has partnered with Florida Athletics to bring XRP branding to the field at Ben Hill Griffin Stadium, known as 'The Swamp,' from the 2026 football season.
The deal, valued at up to $5 million annually, includes financial and technology education for Florida student-athletes and the wider campus community.
Ripple will also support a long-term commitment to finance and tech education, covering traditional finance as well as digital assets.