XRP Brings Crypto to College Football with Florida Partnership
Ripple has made significant strides in expanding its presence in college athletics, particularly with its recent partnership with the University of Florida. The multi-year deal, announced on September 4, 2026, brings the XRP logo to Ben Hill Griffin Stadium and marks a new frontier for cryptocurrency adoption in sports.
The agreement extends beyond stadium branding, including digital properties, event signage, and financial education programs for student-athletes and the campus community. Ripple will also support both traditional finance and digital assets as part of this initiative.
This partnership follows on the heels of Ripple's earlier deal with Kansas Athletics, which put XRP on Jayhawks jerseys. Florida's deal takes a different approach, focusing on branding the field and various digital properties across the athletics program.