XRP Brings Crypto to the Court with Louisville Partnership

Ripple has expanded its presence in US college sports by partnering with Louisville Athletics. As part of this agreement, XRP branding will appear on Denny Crum Court during every home game for both men's and women's basketball teams.

The partnership also includes exposure through TV-visible courtside signs, digital channels, social media, and radio broadcasts.

Ripple aims to support financial and technology education for student-athletes and the campus community, covering traditional finance and digital assets.