$XRP Logo Hits the Field: Ripple Partners with University of Florida

Ripple has announced a multi-year marketing deal with the University of Florida, featuring the $XRP logo on the field at Ben Hill Griffin Stadium and various digital properties. The deal marks Ripple's latest foray into college athletics, following an earlier agreement to put the $XRP logo on Kansas Jayhawks basketball jerseys.

The partnership also includes a commitment from Ripple to fund financial and technology education for student-athletes and the broader campus community. University of Florida Director of Athletics Scott Stricklin stated that 'Florida has a long history of embracing innovation and technology,' and that 'Ripple has established itself as an innovative leader in financial technology.'

The deal comes as $XRP's price has held steady, trading around $1.41 on Friday, up 0.6% over the past 24 hours but down 49.8% over the past year.