Baselworld: Swiss Watchmakers Adapt to Wearable Tech

The annual Baselworld trade fair showcased the Swiss watch industry's response to the rise of wearable technology. Tag Heuer, an LVMH brand, announced a partnership with Intel and Google's Android system to develop a smartwatch based on its classic Carrera model.

Omega president Stephen Urquhart expressed optimism about the Apple Watch, suggesting it could engage younger consumers who would eventually upgrade to more emotionally valuable timepieces.

The market slowdown in greater China and the strong Swiss franc were also factors at play. Despite these challenges, many brands opted for classic and accessible designs, focusing on bolstering the upper-middle of the market.