Bridging Borders: Stablecoin Founder Sees Opportunity in Tokenized Local Currencies

Zach Abrams, founder of stablecoin company Bridge, has been surprised by the demand for his product in non-U.S. markets, particularly in Latin America, Europe, and Africa.

Initially, Bridge focused on building cross-border payment infrastructure between the U.S. and Colombia and facilitating payouts into countries like Venezuela and the Philippines.

The firm's rapid growth was driven by regions with high friction across borders, such as Latin America.

Abrams argues that the next phase of growth for stablecoins could come from tokenizing non-dollar currencies, which would allow businesses to hold local currency stablecoins and convert them into digital assets to earn yield.