Bulgaria Ditches Dual Pricing as Euro Adoption Takes Hold

Bulgaria's transition to the euro is taking another significant step forward. After adopting the euro on January 1, 2026, the country will no longer require businesses to display dual prices in both levs and euros starting August 9, 2026. The requirement to show dual prices was implemented temporarily to help consumers adapt to the new currency and prevent unfair price increases during the exchange rate transition.

From now on, only the euro will be used for official prices, while businesses may choose to display the lev equivalent solely for informational purposes. It must be clearly stated that the euro amount is the official price the consumer must pay, and the lev value is only a reference. The fixed exchange rate of 1 euro = 1.95583 levs will continue to apply.

The authorities will still monitor unfair commercial practices, incorrect currency conversions, and unjustified price increases after August 8. Businesses that choose to display both amounts must present prices accurately and in a way that does not mislead consumers.