Skip to content
Back to Guavy Wire
Forex

Burnham Cracks Down on Subscription Traps Amid UK Inflation

Instruments
GBP
Share

UK Prime Minister Andy Burnham has announced plans to tackle rising living costs by cracking down on 'subscription traps'. The move aims to make it easier for consumers to cancel unwanted subscriptions and provide clearer information when signing up. According to government figures, the average person spends around £500 a year on three active subscriptions.

Burnham's plan includes banning misleading pricing practices that give shoppers false impressions of discounts. This means retailers will no longer be able to inflate prices before cutting them to make it appear as though customers are getting a better deal.

The government is accelerating the introduction of new protections, bringing forward their implementation from next spring to January 2027. The rules will force businesses to provide clearer information when people sign up and make it easier for customers to cancel subscriptions. Consumers will also be given a 14-day cooling-off period after a trial ends or a long-term contract renews.

Ministers estimate that consumers will save an average of £14 per month on each unwanted subscription they are able to leave early.

More on Forex

Disclaimer: Guavy is a data and market intelligence provider, not an investment advisor. The information, signals, and market analysis provided by the Guavy API and related services are for informational purposes only and are not intended as financial advice, investment recommendations, or an endorsement of any particular trading strategy. Trading in volatile markets, including cryptocurrency, carries significant risk and may not be suitable for all investors. Past performance is not indicative of future results. Users should consult with a qualified financial professional before making any investment decisions. Guavy makes no guarantee of trading profits or financial returns.

Market sentiment intelligence for apps, funds & agents

Location

729 55 Ave SW
Calgary AB T2V 0G4
Canada

© 2026 Guavy Inc