EU5 Inflation Rates Vary Widely Across Western Europe, NielsenIQ Finds

NielsenIQ has launched its new EU5 FMCG Inflation Barometer to track inflation across five Western European markets, France, Great Britain, Germany, Italy and Spain. The first edition of the barometer reveals that while inflation across Europe's FMCG sector remains relatively contained overall, significant differences persist between countries.

The data shows that Great Britain recorded the highest FMCG inflation across the EU5 at +2.3%, above the European average of +1.1%. France and Italy reported the lowest inflation at -0.4% and +0.6% respectively. This highlights the uneven inflationary landscape across Europe's major economies.

Benjamin Cawthray, Client Director at NielsenIQ, said: 'The first edition of the NIQ EU5 Inflation Barometer reveals a slowdown in FMCG inflation across Western Europe's largest markets.' He noted that while inflation is cooling at a regional level, the picture varies significantly by country.

The findings also show that shopper behaviour reflects these changing conditions. The barometer uncovers key behaviours shaping FMCG growth across EU5 markets, providing critical context to inflation trends and revealing how consumers are adapting their spending decisions in response to changing market conditions.