Kirsty Godso: Trainer Behind Hollywood's Quiet Fitness Empire

Kirsty Godso has built a quiet fitness empire in Hollywood. The New Zealand-born trainer has spent 13 years at Nike and now signs global deals.

Godso's training method focuses on pain, positivity, and abdominal strength. She popularized postpartum strength work with Hailey Bieber and her sessions are known for being quieter and more intuitive than traditional bootcamp-style training.

Godso has trained celebrities such as Olivia Rodrigo, Kaia Gerber, and Charli XCX, and she recently signed a multiyear partnership with apparel label Vuori. The wellness economy is valued at US$6.8 trillion, according to the Global Wellness Institute.