Mississauga Businesses Told to Diversify Amid Ongoing Trade War

The city of Mississauga is urging its businesses to diversify into non-U.S. markets due to the ongoing trade war between Canada and the U.S.

In a meeting with the Mississauga Board of Trade, city officials discussed ways to support small- and medium-sized businesses affected by the uncertainty caused by the trade war.

The city's economy is particularly vulnerable to U.S. tariffs, with 18% of total employment in Canada's seventh-largest city tied directly to U.S. exports, specifically in areas such as automotive parts, machinery, and electronics.

City officials are exploring ways to help local businesses, including applying for $1.5 million in funding under the federal Regional Tariff Response Initiative to support a trade mission acceleration program that would help businesses diversify into non-U.S. markets through export readiness training and trade missions.