NIQ Ties Up with Purina in AI Push

NIQ Global Intelligence (NYSE:NIQ) has made significant strides in its 'Intelligence that Fuels AI' strategy with the launch of its ConnectAI Charter Program.

The program allows companies like Purina to integrate NIQ's consumer and market data directly into their AI environments, using forward deployed engineers and data scientists to build tailored workflows.

This move ties directly to the growing adoption of AI agents in commerce and more automated client workflows, according to analysts.

NIQ has also introduced an EU5 FMCG Inflation Barometer to track shopper and pricing trends across major European markets.