On Holding AG Misses Sales Target Amid Pricing Strategy

On Holding AG's stock tumbled on August 11 after it posted disappointing second-quarter sales. The Swiss brand, backed by Roger Federer, resisted markdowns on older shoe models in the highly promotional US market. This strategy reportedly weighed on the company's net sales, which came in at $1.05 billion on a constant currency basis.

The figure fell short of analyst estimates, with an average forecast of 881.4 million Swiss francs. The missed target may raise concerns about the brand's pricing strategy and its ability to compete in the competitive US market.