Rising Yen Fuels Surge in Japanese Tourists Heading Abroad
The Japanese currency's rebound from historic lows has boosted prospects for tourism in Thailand and Japan. The yen, which reached a low of around 164 to the US dollar before interventions by the US and Tokyo, is now trading at 155-157. According to Yoshida Masahiro, a committee member of the Association of Thai Travel Agents, this could encourage more Japanese tourists to travel abroad as tour packages become cheaper.
Japan tourism operators are promoting two-way travel, encouraging Japanese citizens to visit other countries after last year's record number of international arrivals. The weak yen previously prompted many Japanese tourists to cut costs by staying in lower-star hotels and choosing shorter trips.
The Tourism Authority of Thailand (TAT) expects around 1.1 million Japanese visitors this year, relatively unchanged from the previous year's total. However, if the yen continues to appreciate, it could lead to increased spending and travel from Japan.
Thai tourism operators are advising tourists not to be deterred by the stronger yen, as many trips have already been booked and paid for. Japan remains a top destination for Thai travelers due to its infrastructure, safety, and year-round weather.