AAPL Surges on Reduced Spending: Analyst Credits Cost-Cutting Measures
Apple's (AAPL) recent financial performance is being attributed to its cost-cutting measures, according to analysts. The company has been able to maintain profitability by reducing spending in various areas. In an article on Seeking Alpha, an analyst noted that Apple's ability to spend less is a key factor in its success.
The analyst pointed out that Apple's R&D spending as a percentage of revenue has decreased from 12% in 2018 to around 7% in 2022. This reduction in spending has allowed the company to maintain profitability despite increasing competition and market fluctuations.
Apple's focus on reducing costs is also reflected in its recent quarterly results, which showed a significant decrease in operating expenses. The analyst noted that this trend is likely to continue, benefiting Apple's bottom line.