AAPL's Foldable iPhone Duo Splits Wall Street as Retail Investors Go Bullish
Apple's foldable iPhone Duo has generated mixed reactions from Wall Street analysts. The device's price of $1,999 came in lower than expected, with Morgan Stanley stating that Apple is prioritizing adoption over short-term profits.
The firm added that the company 'walks the fine balance' between absorbing memory costs and maintaining demand. Analysts at JPMorgan noted that the $100 increase for iPhone 18 Pro and 18 Pro Max models balances higher memory costs without risking a larger price hike. However, Rosenblatt and Jefferies expressed concerns about margin pressures due to rising memory costs.
Retail investors on Stocktwits reacted positively to the Duo's reveal, with one calling it a 'modern day Steve Jobs moment.' The stock's share price has risen nearly 3% since its debut. AAPL shares have gained around 19% year-to-date.