AAPL's Stunning 2736% Surge Under Cook: Can New Leader Ternus Follow Suit?
Apple's market capitalization has grown exponentially under Tim Cook's leadership. According to Bloomberg, AAPL shares have climbed 2,736% on a total-return basis during his tenure as CEO.
Cook inherited a company with a market cap of less than $350 billion and transformed it into a diverse business that sells iPhones, Mac computers, watches, AirPods, and financial services. The shares' growth was impressive, but the question remains: can new CEO John Ternus replicate this success?
Ternus shouldn't focus on emulating Cook's management style, according to some experts. They argue that Cook himself never worried about quarterly results, instead focusing on the company's long-term goals and direction.